Author Archives: Debi Ketner

Your business listed on local recommendation/user review sites still needs its own website

business owner at computer thinkingThink:  How many times have you googled a particular business and found, instead of a link to its own website, a listing for it on such community review-oriented websites as Yelp, Urbanspoon, Kudzu, Decidio, Superpages, Citysearch and a myriad of other sites?

If you’re like me, way too many times to count.

And if you’re like me, it irks the crap out of you to find no direct link on these “community” sites or elsewhere in search engine results to the official website for that business.

Reviews, sure.  Street …

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Got a home business you’re starting? Don’t skip #1 ‘Must Do’

man and woman in front of computerA military couple I know is currently in the process of transitioning their careers from active duty to civilian life by starting a home-based bakery business.

James and Antoinette are hoping that by the early part of 2012, they will be able to comfortably roll their efforts into a successful operation.

So far, they’re doing well enough with their home baking business, selling exquisitely-made cakes, cookies, exotic pies and breads to their friends, neighbors and a handful of personnel working at their respective Navy commands.

They’ve financed alterations to the …

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Commercial websites must stand behind promotional offers or lose loyalty from customers in the process

Analyzing repeat customer conversion rate reportsLate last June we bought a large HDTV from a popular electronics website, responding to a terrific deal that also offered a $100 rebate with the purchase.

We’ve only sporadically bought from this website in the past but never experienced a single problem.

The ordering process itself was a breeze.  The evolution from purchase point to transaction completion couldn’t have been smoother.  Email confirmations and shipping/tracking info?

Flawlessly executed.

The problem?

The $100 rebate promised with in 7-10 days has yet to be received.

Yes, all these weeks after the …

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Panda: Will Google’s latest algorithm cause your website’s success to suffer?

Panda update I’m going to really step out here and boldly state that the answer to that question is absolutely not.

You don’t need the new Google Panda algorithm for your website to be successful. You don’t have to think about Panda, worry about it or give it a second of your time.

Yes, even though a plethora of others out there are scrambling like crazy to get their websites back on track after being “Pandified” – i.e. having their websites thrust downward in search engine results by this periodic blood-thirsty …

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