Ordinary, unfangled theory that makes a lot of sense when it comes to establishing an online business presence:

The more you go with simple concepts for your website, the better your results will be.

Customers love simplicity. They yearn for simplicity when they’re visiting your website.

They look for it and even thrive on it.

Your online search engine marketing strategy begins with simple selling techniques and a website that is keyword focused from start to finish.   Therefore, when it comes to business web design:

“Giving my business a presence on the Web was the best move I ever made.”

You’ll find this kind of statement often featured in advertising by internet technology companies who have assembled a variety of good-looking models to resemble their own satisfied customers.

And they definitely look good.

The models representing business owners we see in these ads all have nice smiling faces. They are all dressed smartly and really great posers.  These beautiful professionals were chosen to urge you “to jump on the bandwagon…get your business online…Hey, bud…the …

Keeping your business website updated and  operating efficiently is crucial to establishing a solid, profitable presence online.

You don’t stick a website on the side of the Information Superhighway (the good ol’ Web to you and me) like it’s a billboard and expect it to promote your business in an actively profitable way.

And yet, a lot of business owners out there insist on doing just that.

Experts agree it’s an extremely bad business website decision  to neglect giving your website consistent maintenance checks and regular design updates.

Outdated, stagnant …

Seems everybody has a son, a brother, cousin or nephew who builds  websites on the side.

When these relatives design a website for a business or an organization, the owners of these sites think it’s “good enough” as-is.  Especially in those instances that someone from a professional web design firm contacts them about updating their existing sites.

They tend to be defensive – almost argumentative – about being approached by such a firm because they have a homespun website that they insist is “good enough” just the way it is.…

Every year I do something many of my website colleagues think is a little crazy.

I visit the websites of my competitors and I crawl over them at a painstaking pace.  I study and privately critique every little nook and cranny on those websites.

Then I make purchases from them.

Sometimes those purchases are extremely small in terms of dollars and cents.  Other times I’ll drop $50 to $100 and more.   Frequently I will find a reason to complain just to see how strong their customer service skills are.  I …

“A little knowledge is a dangerous thing.“  ~ Alexander Pope

Last year, I undertook what I thought would be a fun and easy project.  I took on the task of putting together a subject-specific website for a family member trying to win a little contest at his workplace.

Entrants only had to write a convincing, creative story about their workplace and the winner would be granted three days of extra vacation.  However, this family member wanted something better.  More elaborate.  Something that was creatively so “out there” …