Web design basics: Your best Internet customers tend to be finicky shoppers

finicky female internet shopper

Business owners frequently chit-chat socially about their websites and brag about how their sites are getting a huge amount of traffic.

Hits are great, but the real question is:  How well are those visitor numbers converting to actual sales?

Especially when it comes to Internet savvy and professional bargain-hunting website customers like “moi.”

We are fussy and picky shoppers when it comes to blessing your website with a sale.   Sorry, but that’s just the way we are.

We are a terrible, finicky bunch.

I confess, I am one of those

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Web Design Basics: How clean is your internet “laundry” for launching your website?

You’re busy working with your website designer, discussing graphics, working on your page content and navigation, deciphering your site’s all-important keywords for search engine success.

As a result of considerable planning and decision-making, you’re now focused on launching a magnificent sales-generating website to represent your business online.

Your web design company has certainly performed enough of its technical and artistic magic to make that website a reality.

But at the same time, the last thing you gave any thought to is how you and your business might already come up …

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Website design basics: Keywords and keyword phrases can make or break your site

man on keyboard facing a monitor with world on it

Websites.

Everybody these days seems to have one whether it’s for a business, an organization, an affiliation with a sports or political team.  Maybe a hopeful Ebay-like auction or a money-making Google pay-per-click website.

You name it, they’re out there.

Some of these websites are home-spun do-it-yourself websites created for free from an online instant website maker.   Other sites are designed by web design companies pumping out new cheap websites without much thought to quality and effectiveness about these sites as a viable internet entity.

So many poorly designed websites …

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Small town businesses needs a ‘big city’ web design approach

website shopping cart links

Why would businesses in a town the size of Duluth, Minnesota (population 85,000 according to its 2007 census estimate) need a big-city Indianapolis Web Design approach when they have companies in their own communities to build websites for them?

It might seem illogical.

What would a big-city web design company possibly know about business in a smaller town?

Ah, there’s the rub, as they say.  And here’s why:

Any business that opts to achieve an internet presence via a website is a business venturing into the fast lane of even

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Business website floundering? Try George Clooney-izing

George Clooney in a tuxedoThere’s an amazing phenomenon out there which, at first glance, seems hard to comprehend.

It’s a phenomenon called George Clooney.

Everybody knows George.   Women go crazy over this guy.  Men wish they could be him.  Even teenagers rave about being George Clooney fans.

If you stop and ask elderly women on the street, odds are they will tell you that, oh yes, George is definitely their favorite leading man.

What’s George’s secret to such amazing success as a celebrity?  It might be that he’s a good actor, but I doubt …

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Great website, successful business? Don’t let bad customers zap your good-customer energy

Woman using her credit card online

Your web design is flawless.

Your domain name is so keyword focused it’s practically a work of  art.

Not to mention your website has been literally search engine optimized from here to the moon.

You’ve worked overtime to make that website really hum by blogging to create deep pages for search engines to bring up in keyword searches, getting listed in all the right directories.  You can tell that your business website has proven itself as a serious up-and-comer, a site well on it’s way to developing a recognized and …

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New home businesses can’t afford to make this big mistake

House on computer key representing home business

A military couple I know is currently in the process of transitioning their careers from active duty to civilian life by starting a home-based bakery business.

James and Antoinette are hoping that by the early part of 2012, they will be able to comfortably roll their efforts into a successful operation.

So far, they’re doing well enough with their home baking business, selling exquisitely-made cakes, cookies, exotic pies and breads to their friends, neighbors and a handful of personnel working at their respective Navy commands.

They’ve financed alterations to the …

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Better internet practices mean better business – now and in the future

People seated discussing business

What is your business doing to stay ahead of the game in these rapidly changing times?

If the answer is, “Not much,” you’d better start getting busy.

All businesses, including big brand companies like Best Buy, Reebok, McDonald’s and many others, know only too well how crucial it is to have their “go-to teams” completely fixated on actively ramping up new on-and-offline innovations and sales campaigns in terms of greater consumer capture while staring down the future.

Several big-brand companies are making huge strides in the areas of technology and …

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Getting the scoop on web design from Brett Beck at Indianapolis Web Design

World Wide Web in glowing letters

Every now and then, I get the chance to catch a couple of minutes with the Big Guy here at Indianapolis Web Design.

While the others might be busy jaw-jacking about the latest news on CNN or how the  Colts are doing, I slide right up in there and shoot Brett Beck of Indianapolis Web Design, a few good questions because he looks like the kind of guy who’s got some great off-the cuff answers.

For instance, I wanted to know:

*Should anyone buy one of those pre-packaged websites

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Social networking isn’t nirvana when it comes to website success in marketing

Man on ladder reaching up to heaven

At one time or another, we’ve all been smitten with one social networking website or another.

Facebook.  Twitter.  Ning.  Meetup.  LinkedIn.  Bebo.  Blee.  Blah.  Bleu.

You know what I’m sayin’.

There are so many out there that you start feeling as if you are either pimping your website through these social outlets (hyped by these outlets that they are supposedly designed to promote oodles of sales for your online business – or so they promise).

Or you’re blathering like an idiot trying to keep up with them all.

Truth be …

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