Think: How many times have you googled a particular business and found, instead of a link to its own website, a listing for it on such community review-oriented websites as Yelp, Urbanspoon, Kudzu, Decidio, Superpages, Citysearch and a myriad of other sites?
If you’re like me, way too many times to count.
And if you’re like me, it irks the crap out of you to find no direct link on these “community” sites or elsewhere in search engine results to the official website for that business.
Reviews, sure. Street address, hours of operation, phone number, map – it might all be there. But still, there’s no direct link to the website for that business.
Sheesh, you think. What kind of rinky-dink operation is that business running without its own website?
Today, it’s literally mandatory for any business to establish a strong internet presence via its own business website. Without it, potential customers are drawn to your competitors who do have business websites to answer their questions, educate them about their products and services and essentially inspire the public to patronize their businesses.
Without a website representing your business on the internet, face it.
You come across as:
- Woefully old fashioned
- Not interested in building your own business credibility and professional image
- Indifferent to those, like me, who want to learn about your business and ultimately drop some cold hard cash into your register.
If I can’t find your business website online when I’m in need of some outstanding fajitas paired with killer margaritas, a kennel for Sparky before I dash out of town for work or a great local spot to get my car detailed ASAP…guess what?
I’m going elsewhere to spend my money. And everybody like me is doing the same.
Think: How many potential customers can you realistically afford to lose simply because you don’t have a sleek, professionally-designed website to capture that profitable traffic?
Realistically, you can’t afford to lose any of these customers.
Remember: For every customer that can’t find your business website online there are statistically a hundred – if not a thousand – more not finding you as well.
Convinced yet? If so, get busy and provide those us out here who want to find your business website when we need you. Especially now that more people are searching for local businesses on their cell phones. Business websites are only going to become that much more critical in terms of success in the future.
Talk to the experts here at Indianapolis Web Design where you’ll get a no-hassle consultation on your business website needs. They know what it takes to create a strong internet presence. You won’t be sorry if you do.